KUNAFA STORY
All in the story

The history of kanafah dates back to ancient times dating back thousands of years to become a part of the heritage of the Arab peoples. It was a gift presented to princes and kings at the beginning of its appearance and passed through the ages and generations among all groups of the society.It was said that the makers of sweets in the Levant were invented, invented and presented specifically to Muawiya ibn Abi Sufyan, the first successors of the Umayyad state. His time was for the Sham - as food for Suhoor to prevent the hunger that he felt during the day in Ramadan, Muawiya loved food and complained to his doctor about the hunger he received during fasting. The doctor called him a kanafah to prevent hunger. It was said that Mu'awiyah ibn AbiSufian was the first to make kanafa from the Arabs, so that her name was associated with him and became known as "Knafeh Muawiyah".In another novel, it is said that the kanafa was made specifically for Sulayman ibn Abd al-Malik al-Umayyid. It is also said that the history of the kanafa dates back to the Mamluks who ruled Egypt from 1250-1517 AD, and also to the Fatimid period.However, the professors of Islamic history point out that the history of the kanafa dates back to the Fatimid period (969- 1172 AD) and (358-567 AH). Their rule included Egypt, Morocco, and the Levant, which were known by the Egyptians before the Levant. Caliph al-Mu'izz Ladin Allah Fatimid Cairo, and it was the month of Ramadan, and the people went to receive him after breakfast and are quick to provide gifts to him and among what they presented Kanafh as a manifestation of honor, and then moved to the Levant by merchants.And the people of Mecca are stuffed with cheese without salt, and they were the favorite cheese on the other species, and the people of Nablus excelled in the knifes of cheese until it became famous and known as the Nabulsa, Sham is the most famous in the manufacture of different forms of finery, there are brominated and crystalline and Australian and abandoned.The kanafa took its place among the types of sweets invented by the Fatimids, and those who do not eat them during the normal days, must be dealt with during Ramadan, and then became the customs associated with the month of Ramadan in the Ayyubid, Mamluk, Turkish, modern and contemporary times, as food for all rich and poor, which earned them their popular character.

Reference:DESCRIPTION DE L'EGYPTE. Arts et métiers. Le Meunier, Le Boulanger, Le Confiseur ou fabriquant de pâtes sucrées, Le Pâtissier. (ETAT MODERNE, volume II, planche X)

We chose the orientation of the work of the logo in the form of a manuscript in order to fit the Islamic style and this path we have taken to build the brand, the Arabic calligraphy of the finest lines in the way of writing and shaping and decoration and this was characterized by the era of the Umayyad and Abbasid state and indicates that the inscription in the building at that time and this is the time of appearance Knaava and we started to build the identity in this form and the sense at this time and mixing the element of modernity at the same time to fit the direction of Kunafa story.

It was important to make the consumer from the first look of the brand feel the quality of the product and to consider the product with the modern product mixed with the old to give a new spirit of experience.